Iwata: Wii U Not Getting a Price Cut

by nintendoiso on January 31, 2013

Nintendo president Satoru Iwata has said that the Wii U is not getting a price cut in a statement following Nintendo’s financial report for its third quarter which ended December 31.

“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown,” said Iwata. “I would like to make this point absolutely clear.”

“We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated,” added Iwata. “However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.”

Nintendo in its financial results cut its forecast for all of its consoles. Nintendo will now ship four million Wii U’s by March 31, 2013, instead of 5.5 million and 15 million 3DS’s, instead of 17.5 million.

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