Iwata: Wii U Selling Steadily

by nintendoiso on January 8, 2013

Nintendo president Satoru Iwata spoke with Reuters about the sales of Nintendo’s new home console the Wii U. Iwata has said that sales have been steady, however it is not sold out like the Wii was when it first launched.

“At the end of the Christmas season, it wasn’t as though stores in the U.S. had no Wii U left in stock, as it was when Wii was first sold in that popular boom. But sales are not bad, and I feel it’s selling steadily,” said Iwata.

One of the challenges he has had to face is the release of two different models. Most consumers are interested in the premium bundle and are having trouble finding them in stores, while the basic model is a lot easier to find.

“It was the first time Nintendo released two models of the game console at the same time … and I believe there was a challenge with balancing this. Specifically, inventory levels for the premium, deluxe package was unbalanced as many people wanted that version and couldn’t find it,” said Iwata.

Nintendo said in October that it is aiming to sell 5.5 million Wii U’s by March 31, 2013. According to VGChartz latest sales figures, the Wii U has sold 2.45 million units worldwide as of the end of December 29, so the new console will need to sell three million units in three months to achieve the 5.5 million goal.

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